The Right2Breathe Campaign
Get to know the reason we created the Right2Breathe Campaign and who we serve.
It is the Mission of Right2Breathe® to provide education, awareness and inspiration of breathing-related conditions to the global motorsports and automotive community – who are at higher risk to be diagnosed or struggle with breathing related illness.
We are able to achieve our mission by infusing our passion for the automotive industry with a strong desire to improve the ability to breathe and increase quality of life for all. The Right2Breathe® Campaign targets a passionate community of over 100 million individuals worldwide – most of whom work in industries that are at higher risk of developing breathing related conditions.
Right2Breathe® Inc. is a 501 (c)(3) non-profit organization based in New Jersey, created by two passionate Drag Racers who have a personal mission to improve the quality of life for those that live with respiratory difficulty, illness or disease. We are dedicated to educating the automotive and motorsports community about pulmonary or respiratory medical conditions through a cause marketing campaign including but not limited to:
- Chronic Obstructive Pulmonary Disease (COPD)
- Cystic Fibrosis
- Lung Cancer
The Right2Breathe® Campaign was co-founded by Joe Morrison and Tim Charlet; two second-generation Drag Racers who have personal experience as caregivers for family members with pulmonary disease. Morrison and Charlet actively support the COPD Patient and Caregiver community and have battled to enact change in legislation at the US Federal and State levels.
Chuck Morrison was diagnosed with Stage-4 COPD several years ago and was a co-founder of The Right2Breathe® Project. However, he didn’t let his diagnosis control him. Chuck was a shining example of an individual who truly LIVED with COPD. A dedicated family man and community leader in Warren, New Jersey, Chuck Morrison honestly believed that the diagnosis of a disease like Chronic Obstructive Pulmonary Disease is not a death sentence – but a license to live.
His love of his family and of the sport of NHRA Drag Racing inspired him to continue battling this non-curable disease. Through consistent and often frustrating respiratory therapy sessions to agreeing to work with medical device manufacturers testing new breathing assistance products, Chuck was dedicated to helping find solutions and helping the COPD patient community any way possible. This permitted him the luxury of attending motorsports and automotive events with his eldest son Joe; a professional driver that has aspirations of racing on the NHRA Mello Yello Drag Racing series.
Chuck eventually succumbed to his disease in March of 2016; a few days after his 70th birthday. In his memory and that of all those who struggle with COPD, we continue to promote his mantra – Everybody Has the Right2Breathe. Please click the image above to watch the video produced by Sunovion Pharmaceuticals and the COPD Foundation to listen to Joe and Chuck speak of the importance of living with COPD.